THE SUCCESS OF A COMPANY DEPENDS ON HOW TO WHAT DEGREE EXERCISES ITS Essay

THE SUCCESS OF A COMPANY DEPENDS ON HOW TO WHAT DEGREE EXERCISES ITS MARKETING STRATEGY - Essay Example ether or not LVMH has sound marketing strategy, and whether or not the extent to which the strategies apply, has implications on company’s performance. Literature will be reviewed to seek evidence from published documented articles on marketing strategies. Specifically in this case, literature will be reviewed on marketing strategy-types, theoretical models and other relevant information based on the case study of LVMH. The study will concentrate its arguments on the 4Ps of marketing model: product, price, promotion and placement; it will also seek to explain why some companies are leaders in business market and others followers; or rater, why some companies remain forever successful while other enter the market but have no solid results to show. Business market is rapidly globalizing. As a result, there is increasing competition in the market environment. Large and small businesses are battling in the same markets to ensure profits; only the smartest in this survival-of-the-fittest game can make it. Therefore, it needs companies to have smart business strategies in marketing as it is the core of customer satisfaction. â€Å"A marketing strategy is a summary of your companys products and positions in relation to the competition; your sales and marketing plans are the specific actions youre going to undertake to achieve the goals of your marketing strategy† (Ward, 2011). Therefore, concerning to the defined values, this study will focus on LVMH’s international marketing strategy and how it has turned the company into a leading luxury brand. Marketing ensures that a customer gets to know the products and services a company offers on numerous prices. Therefore a company that has to maintain its competitive edge amidst the stiff competition has to have a smart marketing strategy. A marketing strategy simply ensures that marketing plans are effectively rolled out. In this study, the first chapter will present an overview of marketing strategies as background

The Waco Crisis Case Study Example | Topics and Well Written Essays - 4750 words

The Waco Crisis - Case Study Example The objectives of the research are to be able to access views of different groups on the issue as well as on the beliefs of David Koresh and his followers. The social context that deals with the logic of the government during that time specifically the fact that no individuals or organizations have the intent for arsenal and harm of terror and destruction to the people, is also one of the main constraints in the study undertaken and presented. In addition, the analysis of the research revolves around the conflicts of the different parties that are involved specifically the government, members of the religious organization of David Koresh and the different agencies of the government that are involved in the crisis. The event is composed of a siege on the 28th day of February in 1993. The said incident transpired due to the aim of the United States Bureau of Alcohol, Tobacco, and Firearms (ATF) to investigate the Branch Davidian ranch in Mount Carmel, Waco, Texas. The members of the group of the Davidians resisted the investigation. The authorities then found the need to pursue with other modes of action. The even then escalated to an exchange of gunshots. The result of the exchange of gunshots left four dead agents and six Davidians (Anthony & Robbins, 1997). The said event that was considered as the firs... From the prior event, the siege had been undertaken through April 19. The fire that concluded the attack killed sixty-six people and destroyed the compound. Included in the victims were 21 children and 2 pregnant women as well as the leader of the Davidian group Vernon Wayne Howell who is popularly known as David Koresh. The whole event is what had been known as the Waco Siege (Anthony & Robbins, 1997). The Waco Crisis can be considered as one of the most important examples that can be sited in terms of conflict analysis. To be able to determine and analyze the situation it is important to consider different background information related to the Waco City and the event. A. The History of the Davidians in the Waco City The main focus is related to the Branch Davidian Seventh Day Adventist Church which was led by David Koresh. The said group had been established in 1930 in Los Angeles, California which is a group that separated from the Seventh Day Adventist. The site located in the Waco City has been chosen due to the significance of Mount Carmel in the Bible. The main structure that housed the group is composed of a wooden edifice that functions for the different needs of the group such as administrative and storage (Anthony & Robbins, 1997; The Columbia Encyclopedia, 2004). The group is living in the area on the belief that the apocalypse is about to take place and for that matter they are getting themselves ready. Basically that time, those who had not establish a home in the area stayed on temporary shelters and even different forms of vehicles. The properties that the member owned are sold prior to the believed apocalypse. The background of the Waco City can be considered essential in the determination of the events that had